How to Create a 3 Step Chiropractor Marketing Plan That Gets You Noticed
You spend your days treating back pain, leg pain, and hip pain. Business is good, but it can be much better. Your chiropractor marketing plan is the pain in your neck that holds your practice back.
Patient referrals and patient retention have traditionally been how most chiropractors marketed their practices. The popularity of the Internet requires that you capitalize on the growing number of ways for marketing chiropractors in cyberspace. Just as you build a home as a base for you and your family, you need to build a home for your practice in cyberspace. Start your chiropractor Internet marketing plan by building that cyberspace “home!”
1. Website
Your practice’s most powerful chiropractor marketing tool is the development of a content driven website. Design matters, but content ranks you high in the all-important Google search result pages. Keywords such as, “treating back pain,” “sciatica,” and “chiropractor remedies” may help you rank in the top three on Google’s first page, which are the links that most people click for information. Creating individual pages for each of the services you provide on your website also helps your chiropractor SEO (Search Engine Optimization). SEO is a tool that significantly increases traffic to your website.
Prospective patients want as much information as possible before deciding on a treatment program for what ails them. You save time and money by producing a comprehensive “Ask the Doctor” or “Answers to Your Questions” section of your website. Providing information on treatment options and the causes of back and neck pain establishes your credibility. Trust, more than any other factor, is what eventually sways prospective patients into making an appointment with you.
2. Video Marketing
Speaking of trust, prospective patients want to establish a human connection before they make an initial appointment with you. You leverage technology by matching your voice and face with your business. Videos, whether you upload them to your website or on YouTube, or both, allow you to establish the critical personal touch that often seals the patient deal. Produce a video that answers the most common patient questions.
Video also provides a way for you to tap into the positive feedback that you receive from your patients. Select ten patients that praise your work. In exchange for a video testimonial, offer each one an appointment discount in exchange for their time. Video testimonials are much more effective than the quoted testimonials that appear on your practice’s brochures.
3. Google Places
People who experience sudden back pain want a quick resolution to their anguish. They used to flip through the Yellow Pages until they found a big, colorful chiropractor ad that caught their attention. Now, the same people who bend over in agony to grab that book effortlessly turn to the Internet to search for chiropractor services.
Google has created on online platform that provides businesses a place to list their information. “Google Places” collects information about your business such as name, address, phone number, and website URL. Google now displays local search results with their organic search results. Google gives preference to local merchants that have an optimized listing in Google Places over organic search results.
The surging popularity of chiropractic treatments demand that you upgrade your chiropractic marketing strategy. Marketing for chiropractors includes hitching your financial fortunes to the Internet by creating a content rich website, uploading videos to YouTube and your website, and establishing a business listing on Google Places.
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