Whether all websites have the goal for being ranked in the search engines or not, each one should be well optimized for the best user experience, for the audience it is intended for. Otherwise, what is the point of going to the trouble of putting it up? Of creating the content and paying to have it hosted, if it’s not intended for a particular audience?
So it stands to reason that the website owner would want the site to be on its best behavior, and be the best it can possibly be. For many sites, this means adding meta data so that it shows pertinent information in the search engines. These are ideas we will be exploring on this site.