How to Change the Look of your Plastic Surgeon Marketing Plan
The economic turmoil of the past few years has squeezed many plastic surgeons. Depleted 401ks and reduced personal incomes have forced potential plastic surgeon clients to cut back on expenses they deem as not necessary. The new consumer mindset has forced plastic surgeons to alter their plastic surgeon marketing plans. Instead of solely relying on referrals, plastic surgeons have become more aggressive by establishing an Internet presence.
If you still rely on referrals and word of mouth advertising, the time is now for you to change the look of your plastic surgeon marketing plan. It does not cost much to establish a presence online, especially if you take advantage of these cosmetic surgeon marketing tips.
Step 1: Create an Informative Website
Plastic surgery is a significant financial investment. Prospective clients want as much information as they can find before deciding on a plastic surgeon. Your website must be content driven by educating prospective customers and providing regular customers with breakthroughs in cosmetic surgery techniques. Plastic surgeon marketing must include information about the pros and cons of cosmetic surgery, so prospective customers can make informed decisions.
Step 2: Plastic Surgeon SEO
Simply building a website does not ensure you will attract prospective customers. You need to sprinkle the right keywords throughout your content in order to land your website on Google’s first search results page. People who are searching for plastic surgeons rarely look beyond the first search results page. In fact, most people click on one of the first three listings on the first page. Google provides a free service called Google Analytics that allows plastic surgeons to analyze statistics such as identifying keywords that attract potential customers, how many people enter your website, and how many pages they click.
Step 3: Google Places
Google offers another free service that should be a part of any cosmetic surgeon marketing plan. “Google Places” is a unique database that collects your business information, such as name, address, phone number, and website URL. Google uploads the information and establishes a “Places” page for your business. You can tailor additional information to match the products and service provided by your plastic surgery practice. Google now displays local search results with their organic search results. The new format often lists local results (i.e. Google Places listings) above the regular, organic listings.
Step 4: Online Business Directories
Part of marketing for plastic surgeons used to involve placing a large ad in the Yellow Pages. The Yellow Pages have gone online in the form of business directories. Instead of thumbing through a phone book, customers let their fingers do the walking in cyberspace. Submit your business to a variety of free business directories such as Yelp.
You’re probably not a plastic surgeon for the Hollywood stars. This means you have to work hard to attract prospective clients and retain regular customers. The best way to stay above water during these perilous economic times is to change the look of your plastic surgeon marketing plan.
Request our FREE SEO Analysis Today!
